Hyundai NEXO Has Air Purifying Exhausts!

Hyundai Motor Spain has launched a campaign featuring brand ambassador and sportswoman Mireia Belmonte, which tests out Hyundai NEXO's clean hydrogen fuel-cell technology.

In the spot, the Olympic champion faces the challenge of training inside a bubble connected to the exhaust pipe of a Hyundai NEXO, breathing the emissions straight from the vehicle.

This extreme challenge demonstrates the efficiency of clean, environmentally friendly technology developed for the Hyundai NEXO, which only emits water vapor and purifies the air by 99.9%. The powerful campaign kicks off the Hyundai Eco Road Show, which will last until 10 October. This parallel initiative will raise awareness of the Hyundai ECO product range throughout different parts of Spain.

Mireia Belmonte, the video's star, admits that she found the challenge surprising and did not hesitate to take in Hyundai's breathtaking proposition to show how far hydrogen technology can go.

As a Hyundai brand ambassador, I was invited to take on a challenge where I would breathe in emissions straight from the NEXO’s exhaust. Obviously, this is not an average car, and nor are its emissions. At first I was shocked by this concept, but now I can say that it is one of the most amazing projects I have participated in. Getting involved in this process, to show the effects of inhaling straight emissions from a Hyundai NEXO, i.e. water vapor and oxygen, was an incredible challenge that I am proud to have been a part of. Without a doubt, it is vitally important to continue supporting brands such as Hyundai so that they continue to be innovative and create a better future for everyone.
Mireia Belmonte

The Hyundai #NEXO, the first hydrogen fuel cell vehicle registered in Spain, is the ultimate example of Hyundai's commitment to hydrogen-powered technology for urban mobility. This is because it does not emit contaminating particles and also reduces drivers’ carbon footprints. In order to achieve maximum impact and show off the technology's positive effects, Hyundai collaborated closely with the National Hydrogen Center and the Camde Sports Medical Center in Spain. Together, they offered support to ensuring the filming went safely, as well as providing testimonials for the making-of film.