ETOA Webinar | Carbon curious? Climate action and tourism

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Tourism depends on discretionary spend – whose benefits are sorely missed in Europe, especially from long-haul markets. Some sectors may never recover: the volume of business class seats never returned to pre financial crisis levels. Widespread adoption of video-conferencing, tight budgets and risk averse company polices will all play their part. But there is strong demand for leisure travel, and volumes will build back up. Hydrogen-powered jets and carbon-neutral ships may be a credible option from an engineering perspective, but current fleets will be in use for years, and the required investment to fund transition is unprecedented.

While companies are focused on survival, policy makers are looking ahead to 2050, by when the EU intends to be carbon neutral. This will be driven by regulation, tax and consumer choice, as well as investment. The European Commission recently increased its carbon emissions reduction goals to 55% by 2030, as compared to 1990 levels. The EU’s Green Deal, together with strategic Recovery and Resilience funding and more targeted measures, will have sustainability at the top of the agenda. Science and data, newly prominent in Covid-19 management, will gain influence.

With extreme weather events becoming more common, climate action is not a fringe activity: it is a pragmatic, evidence-based response to an urgent problem. In this webinar we will hear from Intrepid, an Australian operator with significant business in Europe; Tourism Declares a Climate Emergency, an initiative supporting travel and tourism businesses develop their climate strategy; Fair Climate Fund, a carbon-offsetting specialist, and the UNWTO on measuring the sustainability of tourism. From client voice to carbon taxes, we will explore what is driving the climate agenda for tourism, how industry may respond, and how to measure progress.

Panellists:
-Susanne Etti PhD, Intrepid Travel
-Gert Crielaard, Fair Climate Fund
-Jeremy Smith, Tourism Declares a Climate Emergency
-Clara van der Pol, UNWTO
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