Mastering Product Innovation: The Ultimate… by Walter B. Herbst · Audiobook preview

Mastering Product Innovation: The Ultimate Guide for Successful Design
Authored by Walter B. Herbst
Narrated by Walter B. Herbst

0:00 Intro
0:03 Mastering Product Innovation: The Ultimate Guide for Successful Design
0:18 Foreword
3:28 Acknowledgements
4:31 Preface
7:04 Background of the author
8:05 Introduction
13:04 Chapter 1: Understanding Opportunities/End-User Research— Why the need to master product innovation.
16:24 Chapter 2: Design Thinking—What are the lessons to be taught?
18:19 Chapter 3: Emotional Design—How do you get someone to care?
19:21 Chapter 4: Mapping the Search for Solutions: Technology Transfer and Line Extensions
21:49 Chapter 5: Process for Success/Techniques/Gates—Is there a method for getting it right
22:47 Chapter 6: Strategy/Added Design Value—Is there an overriding strategy that assures optimization and success by all involved in the ultimate?
23:27 Chapter 7: Final Takeaways and Call to Action
25:01 Research and Early Examples of Basic Interviews
29:47 Aha Opportunity Moment
31:33 Informal User Research
38:10 Learnings from the Popeil case
39:54 What’s the problem with artificial knees?
42:10 Research technique of observation by immersion
42:10 Outro

#walterbherbst #masteringproductinnovationtheultimateguideforsuccessfuldesign

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BOOK DESCRIPTION

The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.

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ABOUT THE AUTHOR

The author is a partner in Herbst Produkt, Santa Cruz, CA, which has won more design awards in the US, per employee, and has been honored by the Edison Foundation every year for the last 13 years. He holds 124 US patents in housewares, hardware, medical, and commercial products. He is a Fellow of the National Academy of Inventors and the recipient of the “Distinguished Professor” award from Northwestern University where he founded the Master of Product Design and Development Management program. Additionally, the author has served as an expert for the UN World Intellectual Property Organization, presenting his winning methods for the design and development of products both at the UN in Geneva as well as to individual organizations representing developing countries. He received his undergraduate degree in Industrial Design from the University of Illinois, his MBA from Northwestern’s, Kellogg School of Management, and his PhD from Coventry University.

The author is a partner in Herbst…

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AUDIOBOOK DETAILS

Language: English
Publisher: Archway Publishing
Published on: March 28, 2024
ISBN: 9781665764681
Duration: 6 hr, 16 min
Genres: Business & Economics / General, Technology & Engineering / General