Principles of Marketing: Chapter 11- Pricing Strategies

1.) Describe the major strategies for pricing new products.
New-Product Pricing Strategies
2.) Explain how companies find a set of prices that maximizes the profits from the total
product mix.
Product Mix Pricing Strategies
3.) Discuss how companies adjust their prices to take into account different types of
customers and situations.
Price-Adjustment Strategies
4.) Discuss the key issues related to initiating and responding to price changes.
Price Changes
5.) Overview the social and legal issues that affect pricing decisions.
Public Policy and Marketing