Mini-OHA Question #14

Do you have a Brand Strategy driving your marketing plans & content?

This is one of the questions from the “Branding & Marketing” section of our Organizational Health Assessment (OHA). Our OHA is a 90+ questionnaire that covers 8 core pillars of business. The OHA is currently priced at 40% OFF!

Brand Strategy is more than just a buzz word these days and it’s also more than just a logo and tagline for your business. In fact, Brand Strategy is one of the most important building blocks for any business today. It identifies several crucial components needed for the brand promise you plan on delivering to your customers.

A Brand Strategy should include your corporate vision & mission statements, what will differentiate you from all your competitors in the market, how you will explain that to your potential customers, and discover what their preferences are, even before you sell your first products or services.

A Brand Strategy will identify your brand voice, your tone in messaging, how your team will deliver services & products to clients, and what different market segments you might have.

Before you spend a single dollar on marketing, you need to invest in a properly developed Brand Strategy to become your guidebook on everything your company does to gain new customers and develop them into raving fans that help spread your brand message.

Take our Mini-OHA Quiz (download it today from the link below) and see how your company scores in 15 essential questions taken from our full Organizational Health Assessment. We’ve selected some questions from each of the 8 core pillars of business.

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