The BMW i Vision Circular design explained by Domagoj Dukec

Turning the principles of circular economy into a vision car, that is sustainable and desirable at once. The BMW i Vision Circular is part of a holistic mobility concept which was created specifically for the IAA in Munich, Learn from Domagoj Dukec, Head of BMW Design, how the BMW i Vision Circular was created with the principles of circular economy in mind and join our visionary outlook on the potentials of a circular economy and sustainable mobility.

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[OlympusMonsMars]

A great and timely idea regarding sustainability. Fresh design, I like that very much and I think everyone can expect many in-car experiences.
The subject of sustainability will be a major part of our future anyway.

Great job!

[killerhakie]

Well now i have to change the whole back display/panel if ever something small happens to it, great BMW well designed.

[colinmiller]

The man who single handedly destroyed BMW

[JCJ]

Great concept it’s a lovely Renault why did you put BMW badges on it? Oh and the Interior love the pointless crystal thingy and I see you have resurrected the Austin Allegro steering wheel I guess this is a new Vanden Plas. Perhaps when you look at its dynamic profile a lot of Allegro comes through. I guess you got bored of designing BMWs and thought let’s design something entirely different?

[frederik]

Please bring it exactly like this and earlier

[DarkstarDarth]

Ok, we get it about the sustainable materials and recyclability ….Ok! But how about what’s more important to a customer like battery efficiency, charging compatibility, entertainment system and range on one charge. Any REX consideration or? Looks like a Gucci purse with wheels.

[dermunchner]

visionary!!! the why bmw is the number one for me! far away from tesla!!

[Beantownreview]

Soon all cars will look like those in Demolition Man and Minority Report. Yes, I know the latter was a different brand, Lexus

[volodp]

Can't believe it's got so few likes. I think it's brilliant. I would love my next daily driver, sometime in 2027, to be like this. Thanks for explaining all those details because quite frankly, I didn't get almost none of that out of the initial presentation.

[siviter]

Next gen i3. Keep the same platform and use this design with an updated interior and drivetrain. Good to go.

[mr_paw_t]

I like the car... but, will there be a more basic version? less fancy trim light, void grill effects, basic interiors, basic wheels with more sidewall on tires for softer ride and prevent damage to wheels (the real world roads have pot holes). If BMW is worried about providing enough "bang for the buck"... then lower the price of a basic version. Expand your market (please).

[skullft]

Anything this guy touches turns ugly 🤣🤣

[AndreiGonzalesDesign]

Great ideas terribly marred by a frumpy silhouette.

[okieg]

Let designers work on your cars not investors

[indrahendradi]

The interior doesn’t look like a car interior, it’s a posh karaoke lounge

[XHUIZU]

Im not really a fan of modern car design but it looks decent and futuristic. But it has absolutly no personality. It looks like an automated robot. For me if i want a car i want it to make sound and look badass. Think about old muscle cars.
With their rumbling engine and badass design it certainly makes the crownd go crazy but this. The vision. It looks to plain for me. To robotic. So yeah noce design but i will never buy or step into one of these cars

[kriss]

Circularity really buried design in the dirt this time.. so much talk and bs.