Why Fashion Brands Are Doubling Down on Sustainability | The Business of Fashion Show

For luxury executives including Kering Chief Executive Officer François Henri-Pinault, 2020 was the year in which the industry forever changed. Amid the arrival of the coronavirus, companies such as his suffered their worst year on record. Consumer behavior shifted even faster from brick-and-mortar to online as supply chains were disrupted. The upheaval has only made more urgent a critical question facing the biggest brands: How does the luxury industry continue to grow while also becoming more sustainable?

#Sustainability #Fashion #BloombergQuicktake

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[mnharjotsingh]

Closing statement was "making, selling, buying fewer clothes" -- as someone who dislikes shopping for clothes and who tends to stick with and wear the same 5 things for as long as he can, I definitely feel like the durability and quality of clothing has (purposefully) been declining. There was mention of Kering creating "4, 000 new sustainable material"; does it really matter if a material is more sustainable if it just falls apart after a few months of use? ie needs to be replaced 5x as frequently. As it stands, I feel like sustainability is a sham; it is just producing more waste over time: consumers lose, the environment loses, but companies win as they move more products under a vile of virtue; it's no wonder they need to resale older products as that is where their quality/durable materials will remain and become scarce (increase demand $$$).

[leuvenfra]

absolutely obsessed with the host. he really doesn't know anything about fashion but he feels strongly about it

[CausticLemons]

I don't follow fashion or really know anything about it yet I've realized I watch each one of your videos, Imran. Thank you!

[joeblack]

I'll believe it when I see it. Go to some places in Indonesia for instance, and you find river water so polluted by textile factories that rice grown with the water has more than 150x the safe Lead minimum. Chromium, arsenic, etc, etc.
And that country is an exporter of rice too.

[jazlyn]

Start simple. Start producing less. Start demanding less. Focus more on quality and long lasting products instead of cheap but short lived ones. If millions of us did that, we will be doing great help to save the environment.

[Dudemar]

Ethical rich people clothing isn’t super impactful… we need affordable sustainable fashion

[finplained]

This isn't the first time I see media coverage discussing greenwashing in fashion, They're just selling ethical badges for rich people 🤷 Which is changing nothing

[tengkualiff]

From the title, its a simple reason: Their target market are more likely to be environmentally conscience = more appeal to their fashion brand the more "sustainable" it is.

[lukerabin]

They’re doubling down on sustainability…because they’re attempting to make themselves relevant. If nothing else, we’ve learned that the fashion industry, especially at its highest and lowest ends, are largely irrelevant.

[INICK]

A lot of clothes end up trashed and lead to a large amount of pollution. Donating thrifting clothes makes the industry more sustainable

[bogdar]

In summary, better sourcing policies and a better inventory management.

[fatoomgierdien]

Another fantastic video from the "Business of Fashion". Thank you. Cape Town

[wallacesouza]

putting our time and effort in activities and
investments that will yielda profitable return in the
future is what we should be aiming for. success
depends on the actions or steps you take to achieve
it.

[johngablesmith]

I love Vivien Westwood's and Stella McCartney's comments.

[the_resourceful]

Also complete transparency! Consumers do not want to be duped by something lab created when they are seeking actual silkworm silk and from the earth cotton.

[alexzandriaashton]

I agree that there is still a huge lack in effort in the labour rights sectors of the global fashion supply chain. Workers found in the earlier stages of the supply chain need to be paid more fairly, and be gauranteed safer working conditions. We need more auditors physically monitoring the factories that brands are working with to ensure safety measures are in place and that regionally calculated live-able wages are paid.

[-OSwords]

It's so nice to talk about how everyone needs to buy more expensive clothing when most people can't afford to do so & in the guise of sustainability when it's most likely just going to make fashion companies richer...talk to me when old navy, asos or other low end sellers that the majority of people can afford are able to make fully sustainable product lines & still turn a profit.

[LFalby]

M. Pinault's job is to grow his company and maximize shareholder returns. This is generally incompatible with achieving sustainability. Is it possible to make an ethical product and also improve your profitability? Most CEOs will choose profits over ethics. How can we change this? Consumers must demand changes. Thank you for at least attempting to address the question. We must keep pushing the industry for greater responsibility. Let them know that we are watching their behaviour.

[itsmenoname]

they only care about popular opinion.
they go where the wind blows.
they care about making money and not people

[skwad]

I hope to work one day in Kering's sustainability departament. 🍀