Amscreen forecourt network: Crème Egg 'Countdown'

March -- April 2010. Cadbury's changed copy every day for a fortnight for the Crème Egg campaign, which featured the foil-wrapped eggs jostling to take their turn to be fired at a wall to 'splat' the number of days to go till Easter and the end of Crème Egg season. Forecourt screens delivered a 8.4% test to control sales uplift even at the most high profile time of year for the product.