Introducing Hasselblad 907X 50C

The 907X 50C connects Hasselblad's photographic history into one system.

These new offerings yet again expand the potential of medium format photography with modularity and flexibility, all while offering Hasselblad's renowned, stunning image quality.

Please note: Pre-production unit shown here, actual product may vary due to product enhancement.

[FlipsMedia]

This is honestly one of the most unique and coolest things Iv'e seen for photography in a long time. Well done Hasselblad, well done.

[eatshrots]

I got goosebumps when they showed the 907X with the modern lens and new back. just gorgeous

[henritroms]

This is the most beautiful camera I've ever seen

[Justin-ucsc]

If a Hasselblad doesn’t cost $30K, I don’t want it.

[TheBonsaiZone]

Nice, I wish more film cameras could be converted to digital!

[VISHUDDHATMA]

Freeze the video at 1:06. Is the middle part the camera body? For the older Hasselblad lenses you would need to add an adaptor . The camera with the lens as shown is offered at $7500, " not in stock, but soon", and has to be bought with the lens, as shown. Would the back only be available for sale? If so, the
Question is how the old leaf shutter lenses work with this camera. Please experts, help.

[mateus--]

New goal in life. Thanks for trying to make me poorer and succeeding. Well done.

[mikeeaston]

I can only imagine how great this would be on my SWC!

[wnoob]

tell me the price, so i can completely drop my idea

[alchymister]

so sweet! i would love to have this for my 503 CX!

[Lauren_C]

I'd never used, or even seen a Hasselblad in person, but that form factor makes it appear to be very wieldy for such a large sensor camera, even more so than some 35mm DSLRs I've held.

[freddie]

Men herregud! Jag började rysa. 🤭 Jag är inte en potentiell kund men jösses men uppskattar ett historia och era produkter väldigt mycket. Kämpa på Hasselblad, ni är grymma!

[vojtaklemperer]

old Hasselblad cameras will skyrocket in price now

[chuckanut]

I own a Hasselblad 501 CW with three Zeiss T* lenses. It is a fantastic well made camera. I love using it. It is over 30 years old and has very little wear and still works great. All mechanical, no batteries, no problems with it. I occasionally put a roll of film through it and scan the negatives for a change from digital. It will probably last another 30 years. The Hasselblad 907X50C is made in the same quality and construction and price. However, it is a digital camera. Being a digital camera although it is made to last decades it will only last as long as the digital sensor and electronics will hold up which is about 5 years. Maybe you can get 8 years out of a sensor, but by then the sensor is outdated and so is your $6500 well made camera. It's done. The only way Hasselblad can make this camera viable is to enable the sensor to be changed relatively easily and affordably when that time comes and it will. So far from what I know that is not the case. Most other digital cameras are made to be thrown away after 8 years of use because that's what eventually happens.

[DaveBowman]

Thank you Hasselblad! I've been holding out and hoping for something like this for my 503CW for years! Please please please make it a SENSIBLE price though and not something that is unobtainable for the majority.

[emgee]

Wow! Just Wow! Now that’s what you call backward compatible.

And as a camera in its own right, is just plain gorgeous

[Kevin-finity]

So except the new design touch screen and the usbc port, everything else keep the same? Still the same cmos sensor like the first generation CFV-50c?

[arufahc]

Finally I can use all my FE lenses including the 300mm!

[Leffe]

Damn! Finally. I love the first CFV-50c, so I know it´s good for all with older V-system also..

[Shine_atl]

So it is still like last version: a 4:5 ratio instead of 1:1 format?