Media ad sales » managing macroeconomic headwinds

Q3 earnings reports from media companies have made it clear, building a sales brand has become more important than ever. With many factors media properties cannot control such as macroeconomic headwinds and the impact of political ad spending, companies need to focus on what they can actually control: content, distribution, and their sales brand.

Magid’s Bill Hague and Bill Day discuss a few of the main themes coming out of Q3 earnings calls, including how companies can build a sales brand that helps them differentiate and stand out in the market – a controllable factor that many local sales teams lack.