CMO Inspired: Sysomos - The Evolution of Social Media Marketing

The Evolution of Social Media Marketing

Social media has been a key ingredient of the marketing mix for a decade now, but often we still struggle to make sense of it. There are so many constantly changing channels and tools that it’s difficult to know where we should be focusing our resources for optimal results. In this session we discuss how marketers can get a grip of social media at scale.

Roy Jacques - Managing Director - Sysomos