Contribution Team - Do You Need Customers?

Hey Raimund! So what is this new thing that you are doing right now?

Well, Nicole actually I am giving away my business related knowledge about how I use simple automated customer acquisition systems to business owners who need a simple and automated way to get more customers.

And what do you charge them?

Actually nothing! But I will put up some premium offers in the future!

Why do you do that?

I have sold premium courses about programming automated trading systems for half a decade. And I have acquired hundreds of customers who never have seen me or talked to me before.

But those people gave you money for your premium content?

Yes, indeed. It worked very well!

And why did they buy your courses?

Because I demonstrated that I could help them by actually helping them before they gave me any money. This is something that I learned from a guy named Frank Kern.

How does that work?

It works because we are all humans and we have been programmed to expect things to happen in a particular order. Think about relationships. Imagine I would have seen you for the very first time and asked you right away if you would be willing to mary me. Would you have done that?

No, of course not! That would be a weird thing!

So how come that we are married now?

Well, you went to an assessment center event where I was a member of your group. We started to talk and this one guy wanted to upset you. I was able to calm him down and we talked about his rude behaviour on a walk after lunch.

And was that a weird thing to do?

No, actually not.

Why is that?

Because it was not a pickup trick. It was just a situation that felt natural.

And what happened afterwards?

Well, we spent some time together and got to know each other better. After a while we went on a date.

How long did it take before you became my girl friend?

About two years.

And when did I ask you if you would like to marry me?

That was about one year later.

So it actually took about three years from when we first met to our wedding. Is that how it was?

Yes, that is how we became a couple.

And I guess that is also how most relationships work. Trying to speed up the natural process might actually cause resistance, right?

Exactly! And from what I learned in the last 10 years it might be a good idea to do the right things in the right order.

So what is it that you are going to do now?

I will follow the same process that has worked for the programming courses. The first step is to offer free content to attract exactly the right kind of target customers I want. The second thing is to ask them about their biggest problems and their expectations for a premium course. And the third step is to actually find a way to give them what they have asked for!