The Bag for Life | JD Sports Christmas Ad 2023

From the past to the present, to the future and forever.
This is your bag for life.
#JDForeverForward

[a.s]

Truest ads of the life lived in the inner city of the UK.

[lindasamba]

Say what you want about London, but the diversity and culture this city brings is unmatched. You can literally find every type of person here.

[RajaseelanGaneswaran]

I watched this ad in the cinema, and had to google it. It's the best ever!

[zyreph]

You can tell that JD Ads are made by creative people with a normal down to earth upbringing rather than a bunch of old rich guys who did an advertising degree, you feel the advertisement instead of just seeing it, JD Adverts are some of the best there are 🔥🔥🔥

[ladygardenerwaterside]

🔥 Your Ad is spot on reflected yr audience perfectly old and young, cameos subtle, nostalgic tones of sweet harmony as are the iconic JD bags. I remember the Christmas bags too 🥹. Loving the JD replies 👊🏻😁😂

[andersonibekwem]

This JD advert is teen.
Takes me back to my teen years many centuries ago!
Brilliant

[themajarrah]

Finally an Ad that is true to its brand. You’ve captured the culture and mirrored it into this ad. Well done to the team, very very well made. Had my heart (I remember my JD sports bag) as a kid I’m now in my 40’s 😭

[Diana-jefn]

This has to be the best JD ad. Love it.

[CommanderNelios]

Ad’s tend to be dry AF these days, however, this is soooo good! Hits all the right notes. Love all the subtle celeb cameos. Great cinematography. Tune is 🔥 too!

Well done JD/Uncommon Creative Studio 👏🏼 👊🏼

[Ortiz_Refinishing]

I’ve never seen this Episode of “Top Boy” they look so happy when they’re not dealing drugs lol

[cashcarti]

I hate this style of clothing with every fibre of my being, but credit where it’s due, this ad was executed perfectly

[ZJoshuaZBarberZ]

9 month's later and on the 9 month this is still my favourite JD ad.

[lisaparsons]

Love it ❤ . New to this party but sadly old enough to remember it 1st time round. Wait, not sad 🎉! Blessed I was around to fully enjoy. You wouldn't believe how much I miss the 90s. What a ride 😊

[temmyolabiyi]

And London is one of the best popular greatest and highest countries ib United Kingdom so as Manchester thankyou so much for all the support you givd to these countries all over Europe 🌍 and the world lets 😎😎🤟🏾🤟🏾🤟🏾💯💯👌🏾

[zombicodm]

Remember using them for PE… me and my mates used to collect all the seasonal ones😂 brings back some memories that ad does

[MR.BEATS.LIST.]

Best JD advert. Gave me goosebumps ! Only know im spending a full grand there this year ❤

[XILPIX]

If this was the only ad I ever had for the rest of my life I’d be calm with it.

[andre_dani]

I usually don't watch xmas ads as they all look the same to me. Always the same story, the same tidy and boring people as if xmas meant the same for everyone. They seem more like an ad competition for ad people than for people. But this one, this one inspires me. This one is about real people, real communities, real London! I feel it! Great stuff lads! Congrats

[berrz]

JD makes the best ads, way better than any boring ads we see on YouTube, JD 🔛🔝

[razwanaslam]

JD sports! Master stroke using this 90s banger. I was at the cinema last night and this advert came when music started, i was whisked back to 90s ❤. No idea what you were selling, but my brain was in rave mode 😂