Chasing Marketing's Holy Grail -- Klout founder Joe Fernandez

Klout founder Joe Fernandez talks about what drove him to found the social media ranking service and the early days of running the business using spreadsheets.

Joe also explores where he sees social media influencing going in the the future along with his hope of seeing Klout alumni -- the Kloutlaws -- generating a new wave of entrepreneurs.

Recorded in Sydney at the Telstra Digital Summit on 20 October 2014.