How do pharma companies use key opinion leaders and relationship building?

Ellie White, Policy Advisor for European Projects at Health Action International, explains how pharmaceutical companies use key opinion leaders and relationship building to sway the practices of healthcare professionals.

This video is part of a series of short videos answering the questions we frequently get asked about pharmaceutical promotion. We’ve invited experts, including some HAI staff members, to submit videos where they answer a key question on pharmaceutical marketing in just a couple of minutes. We hope these videos will be a useful tool for anyone wanting to get across this subject.

[dmitriydkoshelk]

Obviously the amount of views of this video were reduced, as this is good video with useful information... Thank you for sharing truth. God bless you.

[mrinalkrant]

Expensive lavish travels and lyxury in the name of seminars
..after seminar fun and engagements...expensive gifts...travel and stay at times cover spouse or other persons expenses too...but these are just darker sides...positive sides are many