The Butterfly Trail at Outernet London

At Outernet London, a lasting collaboration with Pixel Artworks has given rise to a remarkable mixed reality adventure: The Butterfly Trail. This enduring attraction harnesses avant-garde mixed reality, inviting guests to engage with the enchantment of digital butterflies that alight on one's finger, offering an unprecedented level of immersion.

Continuously available at no cost, The Butterfly Trail unfolds daily across the colossal, ultra-high-definition screens that span four stories and envelop The Now Building, Outernet's premier venue.

Embark on a journey crafted by the fictional Professor Peter Pelgrin's daring explorations, steering through his whimsical Botanical Workshop and into the captivating Glass House. Here, with the simple aid of a smartphone, visitors bring to life ethereal AR butterflies, eliciting spontaneous animations and weaving themselves into the fabric of the experience in real time.