Jumpstart your video marketing campaigns

Video content represents over 75 percent of all internet traffic. If you haven’t jumped on the video marketing success train, you may be missing out.

In this video, we discuss video marketing trends and tips that will help you jumpstart your video marketing campaign.

Part of creating a marketing campaign involves getting your message out in a number of different ways. By aligning your topics together with the types of content you create on a weekly basis, you can gain more traction with your marketing strategy. See what topics your audience is interested in. Create weekly themes based around that topic. Then, create a long form blog post, use some of your blog post as a script for your video content. To broaden your message, create a social media post or campaign around your content. That way, your audience has not only a blog post to look forward to, but also an online video.

Why not add video into your Blogs? According to Forbes, fifty nine percent of executives would rather watch a video than read text. After all, video is the most engaging form of content out there and has proven to have a better retention rate as well.

Having a video on your landing page increases your conversion rate. According to Tubular Insights, the average order value for retailers increased by over fifty percent when they had a video on their landing page.

Mix it up a bit by including video in some of the emails you send out. Including video in an email campaign more than doubles your click-through rate according to Forrester.

Invest your efforts into distributing your videos socially. Besides YouTube and Facebook, there is Instagram, Snapchat, Twitter and LinkedIn all incorporating video into their social platforms. Through multi-channel distribution, you will reach a larger audience.

Discover the top three social platforms your audience congregates in the most. Then make sure to distribute your video content to at least those channels. Consider varying your social video content in engaging and interactive ways for the target platforms. For example, you could host a Snapchat Q&A session or you could do a live three hundred and sixty degree behind-the-scenes product launch in YouTube or Twitter. Whatever your audience needs, they look to you for answers.
Speaking of three hundred sixty degree videos, it is an impressive statistic that people view a three hundred sixty degree video more than the same video in traditional format at a rate of twenty nine to one. Give it a try.

Create live video for improved engagement.
Live video streaming has been growing in popularity exponentially.

As compression continues to improve and increased bandwidth allows for an improved video viewing experience online, a larger audience is drawn to live video.

According to Livestream, Live video is more appealing to brand audiences: Eighty percent would rather watch live video from a brand than read a blog, and eighty two percent prefer live video from a brand to social posts.

It’s time to start being a practitioner in video marketing. And you can do that by incorporating some or all of these suggestions in your marketing strategy.

If you have questions please submit them in the comments below or mention us at DirectImages on Twitter. Until next time, keep your communication lines open.

Subscribe to the In-Sites community and never skip a beat. Get in the know about new technology, strategy, marketing methods and even invites to free live video events to help your company stand out from the competition.

Stay in touch & learn how to attract customers, become a thought leader, create effective marketing campaigns, & more.

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design.

We make you look good.

Direct Images Interactive
1933 Davis Street, Suite 308
San Leandro, CA 94577
[phone]