What is South By Southwest Really All About?

Music has Coachella, film has Sundance, and technology has the Consumer Electronics Show. So how do you explain South by Southwest? First, this isn’t a conference, it’s a festival. Sure, among the 72,000 attendees there are big business interests, but the scene is more experimental, the products launched often impractical, and the crowd a lot younger.

The show is supposed to be about connected life and connected entertainment, but just what does that mean?