What are meta tags and why are they important for SEO?

If you’ve ever used a search engine, you’ll be familiar with the titles and short descriptions that appear with every link in the search results.

Chances are, you rely on these titles and descriptions to work out what’s on each page and click based on which one you think is most relevant to what you’re searching for.

In the SEO world, these titles and descriptions are called meta titles and meta descriptions.

Together, they’re called meta tags.

Each webpage has meta tags, and it’s these that show up in the search results when a page is triggered by a search query.

It’s important that your meta tags are well-optimised on all your pages, for two reasons.

First of all, they help the search engines themselves to understand the contents of your pages, and whether they should rank for particular search queries or not.

Secondly, having well-written meta tags which clearly explain what’s on your pages and entice the user to click should increase your click-through rates.

Make sure that your meta tags are always written by a native speaker of the target language, because it’s important that they’re as compelling and linguistically accurate as possible.

If you need help writing, reviewing, improving or uploading your meta tags, our multilingual team are ready to help, whatever your target country or language!