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Intelligent Creative Spotlight: Marriott International, Laura Troy :15
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Description:
The Intelligent Creative Spotlight series highlights the most innovative marketers using creative data and insights to drive performance within their companies and industries.
In this video, we hear from award-winning marketer Laura Troy, Director of Social Media US & Canada at Marriott International. Laura, the IMA IMPACT '22 award winner for Best Use of Social Media Analytics, explains how she leverages creative data and insights to validate creative hunches, makes thumb-stopping social ads that perform better, and helps Marriott stand out in the hospitality industry.
About VidMob:
VidMob’s Intelligent Creative platform provides an end-to-end solution to help brands optimize the performance of their creative advertising assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats.
Marketers are turning to VidMob’s Intelligent Creative platform as a powerful tool to drive creative performance as they navigate a changing global economy, evolving privacy laws and cookie deprecation. The need to execute a brand story across numerous media platforms and formats has made it increasingly difficult to efficiently deliver impactful creative.
VidMob is unique in the breadth of its solution, helping brands produce, track, measure, score and optimize the performance of their creative advertising across all major digital advertising platforms, including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit.
The Intelligent Creative Spotlight series highlights the most innovative marketers using creative data and insights to drive performance within their companies and industries.
In this video, we hear from award-winning marketer Laura Troy, Director of Social Media US & Canada at Marriott International. Laura, the IMA IMPACT '22 award winner for Best Use of Social Media Analytics, explains how she leverages creative data and insights to validate creative hunches, makes thumb-stopping social ads that perform better, and helps Marriott stand out in the hospitality industry.
About VidMob:
VidMob’s Intelligent Creative platform provides an end-to-end solution to help brands optimize the performance of their creative advertising assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats.
Marketers are turning to VidMob’s Intelligent Creative platform as a powerful tool to drive creative performance as they navigate a changing global economy, evolving privacy laws and cookie deprecation. The need to execute a brand story across numerous media platforms and formats has made it increasingly difficult to efficiently deliver impactful creative.
VidMob is unique in the breadth of its solution, helping brands produce, track, measure, score and optimize the performance of their creative advertising across all major digital advertising platforms, including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit.
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