VWO Heatmaps | Overview

A heatmap is a visual representation of data that uses color-coding to represent how users browse through your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions. Heatmaps report helps you identify visitor behavior and how they interact with a web page, where they click if an important CTA or link is getting enough clicks, and other data. Based on your heatmap reports, you can determine where to place your most important CTA buttons and links.

Using VWO, you can analyze click patterns and behavior of your website visitors by generating different report types like- Clickmap, Scrollmap, ClickArea, and Element List.