6 Apple Search Ads Tips 🔥 How to build a Successful ASA Campaign

Apple Search Ads is one of the best ways to bring new users to your apps and mobile games. In this video, we're going to talk about the topic Apple Search Ads Best Practices. ✅
Running a campaign without prior knowledge can be tricky because you might be wasting both, your valuable time, as well as your money. 👀

👉 Apple Search Ads Advanced (0:45):
First things first, we've already talked about the differences between Apple Search Ads Advanced

We highly recommend using Apple Search Ads Advanced. Because with Apple Search Ads Basic, as the name says, your possibilities are really basic. 🤷‍♂

👉 Keyword Strategy (01:14):
The most important thing to understand is that Apple Search Ads is really running based on Keywords. So, it's very important that you define a good Keyword Strategy that helps you analyze your campaigns and getting the best results. 🚀

There are different possibilities of how you can split up your keywords into different campaigns:

➡ Brand Keywords quite obvious, are targeting into ranking for keywords that are related to your brand. It might be your name or it might be the name of your company, you get the point. 😉

➡ Competitor Keywords are keywords that your competitors are using. Meaning names of your competitors, because with the help of Apple Search Ads it's also possible that you can place ads on your competitors' keywords. 🕵‍♂

➡ General Keywords, on the other hand, are keywords that people are not yet associating with your app or with an app of your competitors. This means these keywords are mainly targeting into the use case or the purpose of your app.
To give you an example. This could mean if you have a fitness app, keywords could be Diet, Fitness, Workout, Running. So, keywords that are referring to the use case of your app, to the purpose of your app, but are not associated with your brand yet. 🤓

👉 Negative Keywords (02:39):
When talking about keywords, and also about splitting up keywords into different campaigns, Negative Keywords is a very important topic❗
Negative Keywords are keywords that you don't want to rank for within specific campaigns. Why should you do that? 🤔
Because it helps you optimize your campaigns and to figure it out which ones are running and which ones are not running. Because you're not using a keyword twice, and this will help you really figure out how the campaigns are performing and how to optimize them further. 🔥

👉 Creative Sets (03:05):
Creative Sets are the screenshots or the preview videos that will be placed in your ad.🖼 Creative Sets can be configured on ad group level.
This means you can create different Creative Sets for different kind of target audiences.

But there is one very important thing❗ You are not able to upload any new screenshots or any new preview videos. You're only able to use the screenshots as well as the app preview videos that you have already uploaded to App Store Connect when it comes to the topic defining your creative sets.

👉 The Bid (03:34):
Apple Search Ads works as an auction system.💰This means that every bid actually influences the Cost per Tap price. Like with every auction system, also the willingness of people to bid on a keyword will highly influence the price.

Apple will recommend you a bid to get started. If your app is not getting displayed within the App Store, this also means that your price is too low and you have to higher it, so your ad is being displayed.😉

👉 App Store Optimization (04:04):
Last but not least, there is also the combination of Apple Search Ads with the topic App Store Optimization.🙃
It's very important that you optimize your App Store listing, because, otherwise, chances are quite high that you'll be burning a lot of money. Because, when you send traffic to your App Store page, but your App Store page is not converting, either because is not relevant to the keywords, or because your App Store page is not visually appealing, this means that you're going to lose money.😰
So, therefore, we highly recommend that you invest in the topic App Store Optimization first, before you jump into the topic Apple Search Ads.🔝
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