Does Fashion Need Coperni?

Coperni is one of the buzziest brand each and every season at Paris Fashion Week, and frankly, this is because of phenomenal PR. From shock marketed moments to hyped products, Coperni has been consistently promoted to keep their brand front of thought. They, tied in with an affordable price point, they brand becomes not only desirable but consumable for a large number of people. Coperni will be a hot brand as long as they can keep this up, and I genuinely cannot wait to see how high their star can rise

Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.

[hj]

This was perfectly timed, right after the show. Bravo!

[christinaeriksson]

Your videos are so well produced, they should be on television

[immrcat]

If there's someone who totally deserved that invitation, it was you!! Super congrats!!!

[EXOL_]

It's a beautiful rainy day. It'll be fun to watch this with a cup of coffee.

[CharisseKenionYT]

Saving this to watch later because I KNOW how much thought and work went into it. Congrats on being at the show!xx

[IGuess...]

Coperni is the gimmicky, less talented version of Jack and Laz at Proenza Schouler.
To state the obvious, the way these two look probably had a lot to do with their early editorial coverage and hype by the fashion press... Fashion is filled with people who LOVE "cute" white gay boys even if their talent and taste level is

[mja]

the video and adore the brand. thank you so much!
at 24:10 it looks like there is a mickey bag, exactly like the one that you were talking about earlier at 22:20

[zeberday]

Understitch saving an awful rainy day! Brilliant as always x

[drsu]

I'm fashion illiterate but have been interested in this bag ever since I saw Kylie Jenner rocking the glass bag with devil horns, I wanted it immediately. Thank you for another video, love your content!

[fionakida]

Love these videos for so many reasons - not only because I get to be up to date with fashion stuff, but also learn of magazines and books I’d never known about before!! Another banger 🤪💗💫

[NPenn-pnvh]

Yes!!! Have been waiting for this one - there is something so self-aware and confident about the brand I find irresistible. So envious you saw the show live - congrats! and thank you for more outstanding content

[mrggy]

10:37 Great video, but I gotta point out, Copernicus had nothing to do with proving the Earth is round. That idea had been well established and accepted since the Ancient Greeks. Copernicus invented the model of heliocentrism, that the Sun, not the Earth, is at the center of the solar system

[_O]

super happy you made it to the show, I've been listening to your videos as podcast for a WHILE, and your take and passion for the art of clothing is just evident, congratulations! xx

[maeetrix]

Always been curious about Coperni's fashion story, thank you for the detailed insight

[solanareznor]

I appreciate all the effort you put but it did not convince me that Fashion needs Coperni. No one gags over Coperni.

[faizaniftikhar]

the recent coperni disney collection was quite underwhelming to be honest . the silhouettes felt outdated and they already had debuted these bags and accessories before so nothing new. I found schiaparelli recent ready to wear collection at paris fashion week quite refreshing and well tailored

[markjohnson]

Great video and congratulations on getting invited to the show!! You truly deserve it!! I hope other brands recognize your amazing work. Have you been invited to other shows?

[allon]

didn't know about this company till this video drop. very insightful, i must so. I wonder if you would cover Uniqlo?

[robertczury]

the mickey backpack is fire. u have talent

[luciam]

Love your videos! I always learn so much, especially about the business side and what it takes to thrive beyond just “creative genius”. But i have one correction: Copernicus was an Astronomer.