2023 BMW 760i | Rolls-Royce Vibes on an Executive Sedan Budget

BMW didn’t just redesign the 7 Series; it launched it into the future. This no-holds-barred reimagining of the brand’s most luxurious sedan creates an automotive Xanadu – one in which rear seat passengers have access to streaming services via a 31-inch, 8K widescreen, the Mirror Oak High Gloss trim illuminates with a kaleidoscope of colors, small tablets are integrated into the rear doors to control a multitude of relaxation functions in the Executive Lounge including a sleeper seat for times when you just want to stretch out, and the 36-speaker Bowers and Wilkins Diamond Surround Sound system adds a fourth dimension with bass drivers built into the backrests. The armrest panels are heated, the Sky Lounge LED roof is now larger with new lighting effects, the welcome mat sparkles, massage programs abound for every seat, and all four doors operate automatically – no need to tax yourself by pulling them closed. Based on this resume alone you’d expect a car of this ilk to command upwards of $200,000 which is why I’m impressed – remember, it’s all relative – that the MSRP is only $132,000. That may seem like a ridiculous statement but there’re some serious Rolls-Royce vibes here for pennies on the dollar.

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2023 BMW 760i xDrive

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[ShowMeWhatINeedToKnow]

10 to 20 years from now there will be a trend reversal: Analog gauges and physical buttons will be considered a hallmark of craftsmanship and luxury -- not cheap cost cutting screens and touch capacitive garbage.

[scottanders]

Gone are the days of sleek and beautiful 7 series.

[Jpeurodallas]

Just did one this weekend. What a car. We dropped it down and put wheels on it. What beautiful ride

[jackchn]

So Chris Bangle was responsible for the “Bangle Butt”, who, can we thank for this monstrosity?

[bob]

Although a bit wild, I do like the interior. Nice to see something other than black leather too!

[beekaye]

They should put the theater monitor in the X7

[MercOne]

What a fabulous car, but I can't stand that front end. Maybe they'll fix it at facelift time. The S-Class is far more elegant exterior wise.

[ascott]

Definitely unique looking 😵‍💫! The interior is super busy and I’m all for tech…but…bloody hell 😵‍💫😵

[carlpray]

I’ve never been a BMW fan per-say, but hot damn the interior looks spectacular. Now If only the prince from Africa whom I’d sent $1000 and my bank info to help him get his $5, 000, 000 inheritance hit me back with my share, I’ll be able to get me one 😂

[regalgs]

As a lover and owner of mid and full-size luxury sedans, and understanding that no car is perfect, this is probably the first full-size luxury sedan where the exterior styling is an absolute utter total dealbreaker. This car is one of the ugliest sedans I have ever seen. The interior is gorgeous and they offer three powerful engine options which I like. But the outside of the car is so disgustingly ugly that I could never ever lease or purchase one of these. Such a shame.

[meanvecktor]

BMW FOR LIFE BABE!!! I love my 2008 760Li

[cameron]

My only complaint with the 7 is the upgraded Bowers & Wilkins sound - I don’t like how the seat vibrates, even on its lowest setting. Also, not sure if its legal or not, but with the Tv down, you cannot see out of the mirror - they should’ve used an electrical rear view mirror that can use the rear camera to show you whats behind you (I hope that makes sense?)

Besides that, those Automatic doors never gets old 😂😂😂😭 and they did a super good job with the Panoramic SkyLounge LED Roof 🤙

[mikewilliams]

I own this vehicle and I love it! It’s not without its qualms though. One of my auto doors just stopped working from inside. Numerous times the screens completely “blacked out” and a few other quirks that have been remedied by software updates. All in all, I still LOVE this vehicle, and that’s coming from an S Class. It’s commanding and it’s road presence is unparalleled (currently). It looks modern and is a perfect blend of technology and luxury.

[garyhuntsr]

What a brutal decoy for people suffering cataract

[yippie]

If it only had the same 2024 5 Series headlights. I'm not a fan of these Hyundai Santa Fe inspired ones. Not cool.

[michaelv]

Once my M 850 GC goes back, this one comes.

[bassandtrebleclef]

Starting MSRP of the 6 cylinder is 96k. I guess the comparison to rolls Royce, another brand that laughs at questions pertaining to value, makes sense. Kinda sucks when you're old enough to remember that BMW used to mean fun. Now it's a Mercedes knock off with a pillow like ride. Great review of the positives, but I would imagine anyone wanting an s class will just get one.

[Andrew]

There is another way in which it compares to Rolls. I find both brutalist and ugly in videos and photos, but in person the sheer presence of each is breathtaking.

[omarcarnegie]

I need a review on the new Mercedes-Benz s580

[georgejungle]

You sound like an infomercial voice over