How to do Market Research: A Step by Step Guide

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0:18 Show introduction, and how to do market research inside your organization
2:02 Defining market research
2:32 The importance of market research to strategic alignment across the organization
3:38 The 4 steps to market research, beginning with market segmentation
12:15 How to conduct the intelligence needed for market research
12:55 Determining who should own the market research process inside the organization
13:54 The 4 types of research to conduct
16:40 The importance of a win loss analysis to market research
21:20 Why understanding your buyers is a key input to market research
27:10 How to utilize competitive and employee research
31:57 Summary of the 4 types of research
32:20 Show wrap up

SBI insider Video Podcast Summary:

This week on SBI Insider Video Podcast, we walk our audience through how to conduct market research.

In our first segment we define market research, and its importance to strategic alignment. Dan and Eric will then break down the 4 steps to market research.

In the next segments, we demonstrate how to gather the intelligence needed for market research. We’ll explain the four different types of research, and how to determine who should be responsible for each. We’ll wrap up the show by summarizing each type of research and how to conduct it.

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*I feel much more confident about conducting my own research now. Thanks!*

KeywordResearchSimplified

This is oerhaps one of tghe best Podcast I have ever come across

michaelsongiso

Thanks so much for the executive summary! I noticed you guys stumbled over some syllable-heavy sentences a few times. I understand you want to be as in-depth as possible, for our benefit (thank you!) but maybe it would help you guys present information as well as help the audience's understanding of this high-level information if you simplified your sentences and used less 'industry jargon' in future episodes. Or at least explain some of the jargon in simpler terms. It's a show/podcast, so the audience enjoys a bit of a 'break'. We can stay engaged longer if the comprehension bar is lowered. Anyway, thanks again!

JonnyRoss

What's the best market research example rapport out there?

rikvandenreijen

I need help on the steps on how to do a market research in the Uk, specifically in the pharmaceutical sector and what are the tools and science used in conducting such research/ of course the research will not be just bunch of questions, it should include some real science and tools with precise results

aasermedia