Porter's Generic Strategies: Target vs Wal-Wart Explained

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use in order to make their shopping experiences nicer and thus people are willing to spend more money on their products, while other firms like Wal-Mart will go for a Cost-Leadership strategy that focuses on saving as many costs as possible to pass on those cost savings onto the end customer. There is also a focus strategy that focuses on one specific group.
Filmed in Freiburg, Germany
Copyright Mark Wolters 2019

#marketing #principlesofmarketing #marketingstrategy
Topic 3: Marketing Environment

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[vasudhag]

thank you so much! the train station is such a fresh perspective on background, enjoyed and learned your video completely.

[abdulillahaljader]

I like your simple way ... it cool... thank you..🌹

[Lexnoel]

Thanks for the explanation- all the way from the sunshine state!

[lunchbox]

Hi I am Maryann. I was working on some homework and i never do comments on videos but thank you so much for this you help me to understand my work, thank you so so much !!!

[timmmahhhh]

Being a marketing professor has to give you different perspectives on why your kids want Cookie Monster shoes. 😉

[NegitoroIsBestShip]

Is Target really that awesome? I haven't been to Target in a decade. Maybe I should go one day.