FIAT | The first time

Four fathers, their four kids, the New 500 and La Pista 500.
These are the ingredients that Fiat has chosen to celebrate all Dads: a role swap that sees them protagonists of the first drive on board the iconic electric car in the splendid scenery of La Pista 500, an exclusive space dedicated to the test drive of the New 500.

[Beckyorchard]

The funny thing is that when I saw this video it had 500 views

[fiatofgreenville]

Why not show the car interior, dashboard, side view, rear view, seating at the same time? You can still use the audio dialogue. Who is the marketing director who created this and forgot this critical visual detail? You’re selling the car, show the car! Show the interior, show the dashboard, show the features! This poor marketing is why Fiat failed in North America. The advertising group should be fired! They FAIL to show the product, a fundamental element of effective advertising!