Has Mahindra hit the bullseye with the Thar Roxx? | Deep Drive Podcast Ep.29 | Autocar India

The Mahindra Thar Roxx has got a rockstar reception with a staggering 1.76 lakh bookings within 60 minutes of orders opening. Why is there such a craze for the new Mahindra? Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - try to decode in this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.

Producer: Nikhil Bhatia
Editor: Deven Bhalla
Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav
Graphics: Rohit Kesarkar, Yuvraj Dhurmekar

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Chapter -
0:00 - Introduction
1:26 - Bookings count
4:25 - Love affair with cars post-COVID
5:00 - The body-on-frame factor
8:48 - More than a stretched Thar
12:00 - Powertrain choices
13:05 - Body-on-frame done right
14:50 - Cannibalisation with other Mahindra
17:03. - Thar Roxx vs Creta
22:55 - Thar Roxx highlights
25:07 - 4x4 ability
25:35 - Road network driving sales
27:00 - Future of body-on-frame models
29:40 - Maxxing production

Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features.

#autocarindia #tharroxx #creta

[autocarindia]

Chapter -
0:00 - Introduction
1:26 - Bookings count
4:25 - Love affair with cars post-COVID
5:00 - The body-on-frame factor
8:48 - More than a stretched Thar
12:00 - Powertrain choices
13:05 - Body-on-frame done right
14:50 - Cannibalisation with other Mahindra
17:03. - Thar Roxx vs Creta
22:55 - Thar Roxx highlights
25:07 - 4x4 ability
25:35 - Road network driving sales
27:00 - Future of body-on-frame models
29:40 - Maxxing production

[VikasJaink]

Please do a Pod cast on Ratan Tata, the story of 3S(Safari, Sumo, Sierra), Indica, Nano and even the story of JLR deal please 🙏.

[autocarindia]

Prefer to hear the Autocar India Deep Drive Podcast? Listen on:

[benoeythomas]

Thar Roxx sale number is due to brilliance of Mr Velusamy Head of product design n development at chennai MRV
Hats off to.u sir

[jayeshpathade]

The age group between 25-40 will opt for a Thar Roxx over a Creata if not for the long wait. Even point A to point B kind of driver will want people to perceive him as someone who is different.

[absdam]

Another informative podcast..It’s a pleasure to listen to you Hormazd Sir 🙏

[karowrukbo]

Loved everything about the Roxx…the front seats lack of thigh support needs to be addressed though.

[Reddylion]

Velusamy and his team, anand etc good. Waitng for BE series velu.

[SwapneelKanhere]

What I really want from Mahindra is to use the petrol engine and drive train of Thar Roxx and put it in a 3 door coupé which will give petrol heads in India an amazing RWD car( indigenous GT 86 maybe?). I think fellow petrol heads will do you say?

Thanks Autocar India for always giving us excellent content everytime to see!

[rajlovinglife]

this is to be understood as stated by hormus hormazd that in stricter norms and regulations coming in the shift will towards monocorque rather than body on frame or ladder F chassis i feel at least when BS7 kicks in the duration for diesel in NCR should increase from 10 to 15 petrol from 15 to 20 else what ishe point of buying a overpriced diesel ...if you are a enthusiast or intent of buying that only then it is a different question is not encouraging for customers and vehicle buyers analysis 👍

[RavindraEligar-fnxf]

Superb podcast 👌👌….. Really in depth analysis. One should never miss any of these podcasts.

[amodb]

Couldn't have selected a better topic for this weekend!

[pramodhkumar]

Wonderful job by Mahindra for offering a Wrangler under a budget..but when u rave about 1.5 lakh + bookings in a hour..we should also realize, that along with the exemplary demand...simultaneously, exclusivity is thrown out of the window...Hope and pray, I don't see my milkman coming in a Roxx🙏

[amitanand]

❤❤ It's the best part of the weekend

[JaiBadriJaiKedaar]

This podcast has become best part of weekend.

[melwynphilips]

Nice podcast as always, thank you for that. I too feel that the initial euphoria is one thing, but the Roxx is not for everyone.

[suhaskangde]

Excellent content... Rockstar Thar Roxx

[jaspreetsinghanand]

Love everything about the new Thar, but I’ll wait a couple of years for Mahindra to iron out the niggles and make it a complete product.

[samrattomar]

As always, wonderful discussion with lots of insights....Keep it up Sir and I also would request you to make a pod cast on Ratan Tata Sir's vision and Tata Motors initial products like Estate, Sierra, Nano.
Same is also requested by one more gentleman in the comments.😊

[abhilash]

I wanted to know how bad is the body vertical movement/ bouncing action when it encounters small bumps and undulations at cruising speeds? Is it a deal breaker, if one is prioritizing long drives on highways?