One of the biggest mistakes new entrepreneurs make is solving a problem that doesn’t exist.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[kylespeaks]

Make a video about this. "All business is, is moving from one constraint to the next." That is gold.

[skylerreeves]

Would love a video that breaks down any sort of frameworks you have for identifying the most important constraints.

[MrAnderson]

The fucking content this guy puts out is gold. Grabbed Aelx’s audiobook, thought it was really good.

[maxkline]

This is 100% true, and I find myself doing it every once in a while. One thing to note though is to some extent you have to allow yourself to do this every once in a while(as long as it actually is something the business does need, its just not as important as other things) because being passionate/interested in your business is what allows you to keep staying on the single lane road and not hopping over to something else. It may not be the best use of your time in the present, but if it keeps you actually working on your business in some capacity instead of getting bored and doing other things it can still be useful.

[FinancialFreedomMadeSimple]

Great to hear your perspective on this.

[_donjohnny_]

Hormozi moves his hands like a great Bollywood dancer. Good stuff 👍🏽

[martinlutherkingjr.]

It really depends on the business you’re in, imagine if Apple did no R&D because a lot of the stuff doesn’t go to market?

[orangeapple]

You talk about service based business a lot. I've been trying to translate your lessons to a product based business.