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SESSION: Get Onboard With Programmatic To Grow Your App Business | MoPub, PLAYSTUDIOS
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Delivered at MGS19 by Kristy Barger, Sr. Programmatic Demand Lead, MoPub and Jonathan Lau, Director of UA, PLAYSTUDIOS.
In this session, MoPub's Kristy Barger will start by providing mobile marketers with tips on developing a performance strategy and achieving both quality and scale with programmatic. She'll then be joined onstage by PLAYSTUDIOS' Jonathan Lau, who will share his expertise on the challenges and opportunities of using programmatic to drive successful user acquisition efforts. Mobile marketers will walk away from this session with actionable insights for their own campaigns.
LEARN MORE & INTERACT
In this session, MoPub's Kristy Barger will start by providing mobile marketers with tips on developing a performance strategy and achieving both quality and scale with programmatic. She'll then be joined onstage by PLAYSTUDIOS' Jonathan Lau, who will share his expertise on the challenges and opportunities of using programmatic to drive successful user acquisition efforts. Mobile marketers will walk away from this session with actionable insights for their own campaigns.
LEARN MORE & INTERACT
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