Fan Engagement Goals: Multiball LED at #MEXTOUR

As sports venues across the globe continue to seek innovative ways to engage fans, Primetime Sports and AT&T have teamed up for a groundbreaking partnership to redefine the in-stadium experience. This collaboration was spectacularly showcased during the recent 2023 #MEXTOUR, where Mexico squared off against Cameroon at Snapdragon Stadium in San Diego.

The game changer was Primetime Sports' Multiball LED soccer activation, a technology-based fan engagement experience that's unlike anything else in the world of sports. The Multiball LED system uses a giant, LED-lit gaming wall, where fans have a chance to kick a real soccer ball and score against an animated goalie. This integration of digital gaming and physical sport was a first-of-its-kind experience for many fans, who lined up for their turn at the innovative activation.