Caitlin Clark Effect: Women’s national title outdraws men’s by over four million viewers

The phenomenon dubbed the "Caitlin Clark Effect" has not just made waves but caused seismic shifts in the world of basketball. Concrete evidence now exists in the form of staggering viewership numbers. The clash between the Iowa Hawkeyes and the South Carolina Gamecocks in the women's national championship served as the stage for this spectacle.

Although the Hawkeyes ultimately succumbed to the Gamecocks, their star guard Caitlin Clark illuminated the court with a scintillating performance. From a blistering 18-point first quarter to a 30-point spectacle throughout the game, Clark showcased her prowess to a captivated audience across America.

In a historic moment, the game captured the attention of a record-breaking 18.9 million viewers, making it the most-watched women's basketball game in history. Notably, this figure surpassed the viewership of the men's national title game by over four million, underlining the burgeoning popularity of women's basketball.

The narratives surrounding the women's championship were nothing short of compelling, serving as irresistible draws for viewers. On one side, the Iowa Hawkeyes, fueled by the quest for a long-awaited national title in what would be Clark's collegiate swan song. On the other, the South Carolina Gamecocks, boasting an impeccable 37-0 record, pursued the elusive perfect season, a feat they ultimately achieved.

The ascent of women's basketball to unprecedented heights is evident, with networks reaping the benefits of burgeoning ratings. With each passing year, the talent pool deepens, the storylines intensify, and the overall product continues to evolve, promising an upward trajectory for the sport.

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[This story was originally featured on Hawkeyes Wire.]

[waynethurman]

One season event; college sports is likely losing viewership because NIL and the culture have changed drastically!