I Posted a Short EVERY Day and THIS Happened! :O

perhaps my most annoying video so far

[JacobGeller]

The different audiences note is so real. I can always tell when even a normal video "breaks containment" and starts getting watched by a way bigger audience, I can only imagine that'd be compounded w shorts.

[Cmanorange]

how can you possibly go through the process of leaving a comment and not even see what video it's on. great video babish!

[BrianLagerstrom]

This is the best YouTube video I’ve watched all week.

[misoks]

I love that being 35 and sustaining psychic damage from vertical video and its attendant commenting behavior is now a distinct demographic, and I'm proud to be part of it.

[xinidae]

"how to eat a chick fil a sandwich" this had me dying 🤣🤣🤣

[AaronAllsop]

I think what you said about making shorts in their native format instead of repurposing old content is really what made your shorts stand out. I know that I found your channel this last month because I saw your shorts and watched them because they stood out from everything before and after as I was cycling through shorts. YouTube then started suggesting your other videos and now I own a pair of gloves just for washing dishes.

[religionofh]

The thumbnail was so good I almost ignored it lol

[ScottCramer]

I posted on TikTok for about a month back in 2021. Pulled like 10 million views and a ton of followers. I deleted TikTok the next month because the people were just… not good to deal with.

[lvankeulen]

The whole bit about prescriptive videos doing better really puts my unidentified horror with shorts into just a few words. The "here's my personal research and expertise, please form your own conclusion" format is a dying breed on the internet. Really love your writing and continued integrity. Lord knows how many fat stacks you're giving up to keep the quality and meaning in these videos, for which I'm very grateful.

[TheeBurgerDude]

The comment section stuff is so real. I thought mine were garbage whenever a video would hit because it's cool to hate vegans, but it's honestly just across the board. I've gotten to the point that I just block and have a lot of words screened, and I never go in the held for review comments. Very dark place.

[plutonasa]

The effect of shorts on the creator and audience engagement differences breakdown was infinitely more interesting that just "how much I made on shorts".

[GypsumGeneration]

Your note on the viewer being primed with the prescriptive ear is so true! I ran a tiktok account during 2021 and by far the largest post was a joke about selling artisanal reclaimed toilet paper, which tens of thousands of people took as an invitation to tell me that covid wasn't real LMAO

[VPCh.]

I've noticed that the "Eternal September" effect happens to the comment sections of youtubers who suddenly grow too fast.
Moderate growth lets the new viewers have a chance to acclimate to the channel and learn from the current viewers what the culture is. Our interactions are shaped by how we see others in the comments acting.
But if it grows too fast, then the culture that was carefully honed and guided by the youtuber for years ends up being overwhelmed and lost.
In your case, an old school viewer would know that you generally dislike using absolute statements and support critical thinking about commonly held food ideas.
A new viewer might not learn that and just see you as that "confusing groceries" guy.

[afasd]

I really like the 4/3 video, it makes it easy to watch on a phone both vertically and horizontally. I'm currently watching it while walking where holding my phone sideways is not comfortable.

[creeel]

I remember a tweet that went like
"Twitter is the only website where you can write a sentence and people will read an entirely different sentence.
Like if you say 'I like apples, ' someone is gonna come say 'So you hate oranges?'
What? No. That's an entirely new sentence."
At first I was like "so true man Twitter sucks, " but now I'm realizing that this is just the effect of rapid-fire short-form content, especially when its served to lots of actual children. In a full length Youtube video, viewers come in with expectations, but you can usually temper them and have them leave with a balanced view of what you said. Shorts or Twitter or Reels or TikTok viewers are on this interaction cycle where content is almost morphed into something they can interact with, even if they totally lose the plot. Most children aren't buying groceries, but when you make an offhanded statement about Miracle Whip or Pepsi being less popular, that's close enough to their experiences to have it subconsciously twisted into something to react to. Every short is treated as end-all-be-all, no nuance or actual discussion allowed.

[meredith]

i found your channel through your shorts posting experiment and i really liked how informative yet value-neutral your videos were. so i checked out your longer videos and i've really appreciated your critical thinking and how carefully constructed and dryly funny the long form stuff is. and you've inspired me to start cooking a lot more, and try new recipes. in short (haha) i appreciate the experiment so i could find your channel, which i really enjoy. i don't usually leave comments but i'll try commenting more to even out the weirdos and trolls lol

[wasabisniffles]

That God gave us Hennessy bit gave me whiplash

[YarraYora]

OHHH SO THAT'S WHY THERE'S BEEN SO MUCH SHORTS FROM YOU, man i know being a youtuber is stressful but thanks for giving more information on how much more stressful it is

[Nathanialjg]

I would love to see you, Hank Green and Marques Brownlee do a collab live/panel/discussion on this topic.

[charliemortenson]

Mannnn you’re killing it. I’ve never seen such a frank (and compelling) discussion of youtube labor, the platform’s incentive structure and its consequences. Keep it up