Analyst Relations Group: How can I get the most value from my analyst license?

Have you spent money on an analyst license – whether that’s Gartner, Forrester, IDC or another – and you don’t quite feel you are making full use of it? Or are you considering making the commitment to a license in the next 12 months? Thousands of vendors subscribe to analyst firms each year and many do not gain maximum value from the commercial relationship.

This session provides you with some top tips on how to maximise your investment with an analyst firm to drive value across the business. It’ll help you help your organisation. We’ll answer the following:

What should I expect from an analyst investment?
How should I set goals for an analyst investment?
What should I be speaking to an analyst firm about?
What is in my toolkit for analyst engagement and when should each be used?

Guest speaker.

Laurie Buczek - Vice President, CMO Advisory Practice at IDC