Misadventures in Cohort Analysis and LTV calculation - Cian Weeresinghe, Secret Escapes

MISADVENTURES IN COHORT ANALYSIS AND LTV

Cohort modelling and understanding user value is at the heart of building and executing your business model. However it's often misused or poorly understood which can leave you at risk when scaling acquisition and extracting value from your users.

With decades of experience at top retailers, Cian reveals how to use these key metrics effectively, as well as some of the pitfalls retailers can fall into, arguing that a robust and consistent view on user value across teams is key to ensure your business scales.