EBL2020: Ep 8 - Arne Mielken Keynote: Overseas Expansion

How do you take your business overseas?

Vice President of the Institute of Export & International Trade, Arne Mielken, explained why expanding abroad is the right way forward – even in a post-Brexit world.

Expanding your business overseas can be a daunting feat. More often than not, there are rising questions about which markets to invest in, the common pitfalls to avoid and how to effectively take your brand to a global level. Speaking on the first day Elite Business’ live event on March 9, Arne Mielken, Vice President at the Institute of Export & International Trade, revealed how the rewards of taking your business overseas far outweigh the risks – as long as you have an effective approach. He discussed the steps you can take to prepare for overseas expansion and why bringing your company abroad will give you a greater advantage in a competitive market.