Cleverest Marketing Ever! #shorts #mangeshshinde

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Heineken found a genius way to stop people from constantly using their phones at concerts. They installed invisible infrared message boards that could only be seen through a phone camera. The message? "Keep the moment in your memory, not in your phone." But the real twist—scanning the QR code on the board turned their smartphone interface into an old-school button phone!

While this was a creative way to get artists more attention, Heineken’s real strategy was simple: the less time people spend on their phones, the more beer they buy. Smart marketing or just another trick to boost sales?

(Heineken Marketing, Beer Brand Strategy, Innovative Advertising, Heineken Campaign, Phone-Free Concerts, Brand Psychology, Marketing Tricks, Consumer Behavior, Beer Sales Strategy, Unique Promotions, Event Marketing, Digital Detox, Smart Advertising, Heineken Innovation, Marketing Genius)

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