GfK Brand Architect: A true game changer in Brand performance Measurement

GfK Brand Architect is a new brand intelligence framework that unleashes your brand potential.

Are you interested in knowing how to measure your brand success? Which should be KPIs & dimensions to measure your brand strength?

The GfK Brand Choice Evaluator changes the rules of brand performance measurement by replacing traditional brand metrics with results, based on how consumers make decisions.

This is the reason why we take brand performance measurement to another level.

We look at your consumers' pre-disposition to buy your brand, but also to pay a premium for it.

All this is summarized in one indicator, the Brand Strength Index.

Act what really matters and drive meaningful brand strategies to maximize sales, pricing, and market share.

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[HackerFlavio]

Lmao i had to check my calendar because i thought for a second i was zapped into the year 2100, Ad feels like you are selling AI software lmao.