How Coca-Cola Hijacked Sports

⏱ Timestamps
00:00 Coca-Cola's Secret Ingredient
01:03 Selling a story, not a product
02:35 Coca-Cola’s Sports Marketing Strategy
04:53 The Money
05:34 The Cola Wars
06:57 The Future

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources

[9] An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data (International Sport Business Journal, 2011)

#cocacola #sports #athleticinterest

[AthleticInterest]

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[dwaynesauls]

Love how he said, " If you are American - Its Everyday" 😂

[muhammadnafis]

I can't imagine how pissed the Coke executives were when Ronaldo hid the coke bottles💀💀💀

[zrakeys]

Coca cola not only controls the marketing economy of football/sports, but the lifestyle marketing too :)

[heybuddy]

1:03 I love how Athletic Interest is included in greatest brand catagory 😂

[ahmadburhanhabibi]

Waving flag song (from coca-cola) still inspiring people after 13 years. When we remember that moments, we remember coca-cola too 👌🏻👏🏻

[nitisharora]

Fun fact: It wasn't Coca cola who approached FIFA but it was FIFA who approached Coca Cola because at that time FIFA needed money

[mrchowchow]

Title: "How Coca - Cola Hijacked Sports"

Cristiano Ronaldo: *Hold my water*

[AllAroundCast]

Thanks for making such an amazing and well-done videos. Really appreciate it after a long day of dealing with rude customers, just some insider footy talk with facts. Love yall.

[albertoliverani]

Damn, I am Italian and I remember the 2012 Euro final against Spain. I remember that Coca Cola produced cans with letters on it in order make you collect them to create the word "Italia". And I link Euro 2012 to the marketing strategy

[nabhannbn]

7:30 thats me😂

As always, Athletic Interest brings us the best sports content 🎉

[Brainbaskit]

As a literal former crack cocaine addict, I just realized how shockingly similar the sound of Coca Cola being poured on ice cubes is...to the sound of a rock of crack being melted onto the screen of the crack pipe. And I should say that crack has all of the fun and none of the sugar of Coke, so for those of you looking to lose weight? Could be an option.

[NihinduAngana]

Great video as always mate.. informative, educational and awesome as always

[javierandrescalero]

This made me want to buy a Coca Cola 😂

[Jaxymann]

"How did Coca Cola become so big? There are several reasons *including cocaine* and Father Christmas" - Went from 0 to 100 real quick.

[andresblant]

emperor mbappe has not approved the use of his image for this thumbnail

[padraigkavanagh]

Love your videos. A suggestion for a video. A history of tobacco advertising in sport. Especially motorsport.

[reader]

*This man doesn't sleep without mentioning NIKE atleast once in every video!* 😭🙏

[hadihassan]

Athletic Interest has several videos which display it's outright hate for Mbappe ... maybe the content creator is subconsciously racist

[TaskForce_]

"This video is sponsored by Coca Cola..."
Kinda expected that