WHY IS EVERYONE BUYING FUJIFILM CAMERAS?!

In todays video we take a look at why everyone is suddenly buying fujifilm cameras! Social media is wild with reviews of cameras like the X100V! but exactly why is this? Having shot fujifilm cameras for the best part of 5 years i thought id try and answer that! Why now? and is it all just hype?

00:00 - Introduction
00:28 - Colors & Community
01:50 - Design & Build
02:27 - Crop Sensor Benefits
03:16 - No Longer a Compromise
04:09 The X100 Series
05:47 - Other Reasons
06:50 - Conclusion

— MY STACKABLE PRESETS: —

-- MY GEAR --

-- INSTAGRAM --

[TexasPelican]

One of the reasons Fuji has succeeded is because of it's users: they are vocal and active. Magazines and videos specializing in Fuji, plenty of online supports from Fuji itself. Fuji is very supportive of it's user base and I think photographers appreciate that.

[LordEdricus]

One of the big advantages of fuji is the glas, smaller lighter and cheaper than most full frame stuff. With a really good quality for the price.

[zymn]

I got the XT-4 when it was relatively new and I've loved it ever since for both pictures and video. It really pulled me into its ecosystem, and with how they upgrade every iteration, I can see myself using them with better performance and quality as it continues.

[karlivanr]

Film simulations and the retro dials are what sold me to owning a Fuji system.

Bought the XT2 because it was my dream camera since 2017, only able to buy it now since I’m newly working.

Now going back to the film simulations and the ability to customize and use recipes online are a huge thing/time and money saver to me. Sometimes the recipe is just enough to not edit it in i.e. Lightroom anymore (well sometimes I still do when I need to edit RAW).

I temporarily paused (or might quit) shooting film since the prices here for a Colorplus 200/Fujicolor 200 is $20 for a 36exp. Which is totally ridiculous.

I’m completely having fun with my XT2 despite being a 7 yr old camera. Got the 27mm (41mm equiv.) f2.8 pancake lens and the 35mm Meike f1.4. Both are completely versatile and street photography friendly (not very intimidating to people at all). I previously used the 50mm on my FE2 and on my d300 (80mm equiv.) so this gives me a totally new perspective and I’m enjoying it!

[dlittlester]

I bought an X20 about 10 years ago, and since then, I've bought a couple of so-called "better" cameras, but I find myself grabbing the little Fuji anytime I leave the house. I just love it.

[Donaldpoephotography]

The Fujifilm community is so great. Fujifilm cameras are built solid, the glass is great for the price, they are really fun to shoot which makes you want to pick it up and shoot more. Great video I will be tuning in for future uploads :)

[knorke]

I have a Fuji X-H1 and an X-T2 and am perfectly happy to use em for years to come. Even the older generation Fujis like mine are exceptional cameras with brilliant lenses to go with them. I think, one of the reasons why people are choosing Fuji over other brands is that a Fuji feels like a real camera and not just like an expensive toy with plasticy buttons and a deep dive into the menu system to change ones exposure compensation for example. In addition, Fujis are very customizable and after the initial setup are quickly becoming very intuitive. I can swap between my X-T2 and my X-H1 and the only difference is, that the X-H1 has no dial for the exposure compensation. Everything that really matters is pretty much the same across all the models of a given camera generation. Put simply... I love my Fujifilm cameras and I would not change them for any other system.

[alobosk]

DIeter Rams had recognized it so many years ago. It's all about the user interface and the user experience. Apple did the same since its inception up to these days. Fuji recognized it as much as them. Since I saw he original X100 I was convinced they've found the holy grail of digital cameras. Not about specs, but about look & feel, for the same reason Fender Strats and Teles are still so popular. When the tool inspires you, you do more and become better.

[MrKiingpin]

The first few reasons apply to me completely, originally started photography with film as 5 or so years ago there were some real bargains but got too expensive sold some cameras that had gone up in value since I got them and got an x-pro 2 and love it so far

[just_eirik]

Been shooting Fuji since the X-T1 and I love these cameras! I dont shoot jpeg or use recipes, but the low weight small size and dials makes them a joy to use.

[brianbeattyphotography]

Fuji is killing it on the marketing front and separated themselves with the film simulations. As a long time canon user, the thing that led me to them was the GFX 50s II. Hard to believe a medium format, weather sealed body with IBIS was less expensive than the R5. Unreal

[OldManofStorr]

I've had a X100F since it came out and absolutely love it. It's so versatile and easy to use. And yes, it does only have one lens, but that hasn't bothered me. You just have to be a little creative sometimes. Additionally it can take quite a beating. Mine's pretty dented and bruised, but still works like new.

Additionally I bought a XE3 a few years back and use it with either the 16mm or 50mm fujicron. It's great since you can actually just fit it into your pocket or in my case the small pockets on my hiking bag. Plus it takes M lenses with a converter really well, making for an even smaller setup.

I still have a M6, but with everything that Fuji offers you don't really need it.

[kamurray]

Just subscribed. I moved to the Fujifilm X system because the images and colours are fantastic, and I can carry around my X-T2 and a few lenses all day in my backpack without my back killing me. Plus, there seems to be a growing amount of lens choices (including some from third party manufacturers!) that cater to every budget. I couldn't afford the prices of full-frame cameras and lenses. I'm happy with Fuji X, and I intend to remain a Fuji shooter.

[ahphodg]

Film simulations are amazing. It saves so much time not having to develop RAWs. I just shoot JPEG + raw and most times the JPEG is the one I keep.

[philipcooper]

I like the fact Fujifilm uses the same sensor for all of their cameras. The stills' photography IQ is basically identical on any X-trans III, IV and even V camera. I also like the Fujinon x-mount lenses, that they use on every single APSC camera body. The APSC market being the main focus for Fujifilm/Fujinon, they put a lot of effort and engineering into their lenses, unlike other manufacturers that tend to be all over the place when it comes to the lens mounts, build quality and the rendering IQ.

[TranslucentStudios]

I love my XT 4. I’ve been shooting with all sorts of cameras for years and it wasn’t really until the XT 4 that I felt like my understanding and manipulation of the exposure Triangle really came into play with the way that I shoot. It’s a handsome, compact camera. Not only that I have shot very well paying corporate videos and head shots with this camera. Nobody said anything about it not looking like it was shot with a more expensive camera. As a professional photographer, friend of mine said, all the cameras today are better than any of us really deserve.

[Christopher_Ray]

Excellent video, Goughie. As a proud owner of the X-T4, X100V, and X-E4, I'm simply addicted to the look of the images I create, and the ecosystem provides such an excellent bang for buck that I simply have no need for another system. I've also met some of the coolest people I know within the Fuji community, and that goes a long way in making one feel proud to shoot amongst a body of creators who share similar passion and preferences.

[trels]

Another reason to choose aps-c over full frame is depth of field. Some types of photography such as street benefit from a smaller sensor for the added D.O.F, it makes zone focusing more forgiving and as a result quicker.

[madade]

Fuji cameras are very clever indeed. I've shot film as a professional for 40+ years, and digital for the last 10...but the convincingly realistic look of film in the Fujis is the star for me. I love the jpeg recipes that you can generate, the possibilities are nigh on endless. The new 40meg chips are more than ample for the GuysWithCameras to photograph pubic hair all day long too!

[BaujahrerAG]

Had the xpro3 and i absolutely loved it. Only got rid of it because i needed the money for another purchase. In retrospect, the X100V would have been the absolute best camera for my use since it is quite a lot smaller and weights under 500g. I hope that Fuji is bringing the X100V successor soon