Scrappy Cold Outreach Strategy and Failure as an Inevitable Step to Success, with Connor Ellison

Topics Covered by Connor Ellison in this Episode:

0:00 How POGR is building the statistical foundation for the future of gaming
1:27 POGR’s origin story
4:27 Connor’s path to actually becoming a founder
7:34 1,000 emails to get their first $100k and raising their seed round pre-revenue
11:40 Connor’s insights on cold outreach: scrappiness and high levels of personalization
16:05 Connor’s successful cold outreach pitch and how he leverages tracking in the process
18:07 Negotiating terms with investors
20:32 POGR’s business model and their multiple stakeholders
23:50 The growth strategy for POGR
26:13 Connor’s “jump and figure it out” approach as an entrepreneur and connecting with his co-founders through Discord
30:05 Failure as an inevitable part of success
31:50 Connor & Justin’s love for learning and their book and podcast recommendations
39:52 The big vision for POGR
42:14 Where to connect with Connor and learn more about POGR

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Who am I?

Hey! I'm Justin :) Based in Los Angeles, I’m the Director of Marketing at Vitalize Venture Capital, host a podcast called Just Go Grind interviewing founders and investors, and write a newsletter from time to time.