Waiting in Line for the New iPhone at a FAKE Apple Store

We turned a glass elevator into a fake Apple Store and brought in fake employees and customers waiting in line for the iPhone X.

For our latest mission, we turned the 23rd Street 6-train elevator into New York's newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting in line for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.

Directed by Charlie Todd

Created by: Josh Berger, Deanna Director, and Maggie McClurken

Produced by Deverge

Music: by Tyler Walker

Cast:
News Reporter: Cody Lindquist
Apple Employees: Will Choy, Jason Chuang, Bennie Coleman, Clark Frankel, Ebony Hollingsworth, Kimberley Hosking, Jeffrey Kornberg, Natalie Neckyfarow, Candice Opperman
Customers: Mark Levy, Zach Linder, Hal Phillips, Emily Hoffman, Gary Pelton, Gwinevere von Ludwig, Tina Cheng, Chris Polansky, Allen Lubow, Mimi Fischer, Laura Rucker, Eddy Mejia, Linda Calderon, Michael Tannenbaum, Bethany Hall, Laura Riley, Katie Riley, Joshua Matthew, Jewel Frankfeldt, Aminah Mosley, Lindsey Sproul, Ellen Sykes, Sean Holloway, Victor Bearg, Catherine Schwartz, Dan Markowitz, Emily Austin, Jon Bershad, Evan Zeisel, Dave Siegel, Birch Harms, Todd Simmons, Timothy Cooper

Crew:
Created by: Josh Berger, Deanna Director, and Maggie McClurken
Directed by: Charlie Todd
Executive Producers: Alan Aisenberg, Justin Ayers, Juan Cocuy, Andrew Soltys, and Charlie Todd
Music by: Tyler Walker
Director of Photography: Justin Ayers
Editor: Carina Jollie
Production Manager: Isabel Lopez
Art Director: Heather Yancey
Production Sound Mixer: Alan Kudan
Camera Operators: Sarah Charlee Harrison, Keith Haskel, Christian Mortensen, Andrew Soltys
Still Photography: Arin Sang-urai
Production Assistant: Jason Kasman

Still photo credit: Apple Store - New York City @ Day by Josh Hallett is licensed under CC BY-SA 2.0.

This is one of over 100 different missions Improv Everywhere has executed over the past ten years in New York City. Others include Frozen Grand Central, the Food Court Musical, and the famous No Pants Subway Ride, to name a few. Visit our website to see tons of photos and video of all of our work, including behind the scenes information on how this video was made.

[drewigi]

I will say it everytime. This is how pranks on YouTube should be done. It's fun it's funny and nobody gets hurt. I love this channel

[MichaelJayValueInvesting]

Plot twist: Apple actually had plans to open a store down there and this was their test group.

[eliaspuolakka]

"All of these people standing here... must be legit"
- Human psychology

[elcheapo]

*They're even clapping like a real Apple Genius!*

[Austin-onzr]

1:08 That's the evolution of "that's cool" over the years in a few seconds.

[AweShiyte]

"Where is the store?"
"In the subway"
"How do you get down there?"
Look right in front of you.

[ZachHighlights]

it's funny until Apple Execs actually put one down there.

[CLOROXBLEACH-tyfl]

Imagine waiting for hours in the line and find out it's a "PrAnK"

[luckymusic]

So they gave an apple to eat in that bag 😄

[TrxyBnz]

I swear apple fans believe anything. It literally says "SUBWAY" under the logo.

[MakeSushi]

funny, but it was missing something to make it special.... also I think the queue was on the wrong side.

[TrueMobster]

I was waiting in the line for 8 hours just to find out it was just a PRANK 😫

[leomaredcampos]

This joke is extremely great and extremely have sense because this also show that Apple logo can easily decieves people.

[ashleyvalverde]

1:02

Man with the hat : & how do you get there ?

Fake employee: through the elevator

Tsktsktsk Lmao 🤣

[jeevanjacob]

Whatever was down there is probably better than the iPhone X.

[LightSabersInAPack]

I was waiting for someone to ask whether it was bigger on the inside lol

[MeepMeep]

Because only apple users would fall for this lol

[triedsuly]

Who feels bad for everyone who got fooled 😂😂

[tukangpajak]

The fake apple store but iphone is real

[imnav]

Americans take apple products so seriously.