Steam EXPERT teaches you Game Marketing for SUCCESS!

👍 Learn to make awesome games step-by-step from start to finish.

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💬 Very special video to help you learn one of the most valuable skills you need if you want to find success as an indie dev, marketing.
I am joined by Chris Zukowski who is a Steam marketing Expert, I've been reading his newsletter for many years and a lot of what I know about marketing I learned from him.
Learn how to get more wishlists, how to convert those wishlists into sales and get to the top of the Steam algorithm.
I highly recommend you follow his newsletter and if you want to gain a ton of knowledge in a very condensed form get his Wishlist and Visibility Masterclass, you will learn a massive amount which will help you make profitable games.

00:00 Intro
03:00 Steam Marketing High Level Overview
09:40 How many Wishlists should I have?
14:40 Publishers want 50k wishlists?
16:37 When should I start marketing my game?
21:59 Should I participate in a Steam Festival? NextFest?
25:17 Should I spend 5 years making 1 game or 5 games?
29:04 What are the best genres on Steam? Cozy? Grimdark?
36:08 Why every indie should make a Horror game
38:34 How do I pick and test a good game idea?
42:44 Should I do Early Access?
46:48 If I have a bad Early Access launch can I find success on 1.0?
49:28 Where to learn Steam Marketing

📝 Some Links are Affiliate links which means it costs the same to you and I get a nice commission.
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👍 Interactive Tutorials, Complete Games and More!

If you have any questions post them in the comments and I'll do my best to answer them.

See you next time!

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Hello and Welcome!
I'm your Code Monkey and here you will learn everything about Game Development in Unity using C#.

I've been developing games for several years with 8 published games on Steam and now I'm sharing my knowledge to help you on your own game development journey.

I do Unity Tutorials on just about every topic, Unity Tutorials for Beginners and Unity Tutorials for Advanced users.
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[TMGames]

Imagine a publisher requiring 50k wishlists to sign a deal, surely getting there alone would mean you don't need a publisher anymore

[gamedevblueprint]

Thanks Hugo for this video. It's one of the most useful one I've seen so far about this topic. 😀

[dreamingacacia]

Right, the part which said "people use their game designer brains and there must be this system and that system...just make the horror game! just make it scary!". This is something I wanted to convey to people, but somehow it's super hard to tell them.
I kinda understood why people started with platformers. It's because there are abundance of free tutorials on platformers. I don't know real origin, but even me started with 2D platformer for my first game.
What I want people to understand is that game development sometimes could be about experimenting which Code Monkey seems to love. Sometimes it's about storytelling, sending messages, or making an artwork. You people should start asking yourselves what do you want to do in game development. For me it's just storytelling because I love working on world building. As for you, well just ask yourselves.

[suspecm]

Guess I'm making a horror game haha

[howtomarketagame]

Hi This is Chris, thanks for watching. Let me know if you have any questions. I will answer them here.

[Sim]

Listen guys. PLEASE, DO NOT LISTEN TO THIS ADVICE...if you also make strategy and Tycoon games and have a release date close to one of mine😅

[umapessoa]

Chris is awesome, he's one of those rare people who actually know what they are talking about and are not just trying to sell you some scam course

[MykhailoHerhel]

Chris setup lights in that way, so i thought he was made in UE5

[karandhir]

Chris is amazing. But I also want to say that Hugo is the best. I mean the questions that he asked, it was almost like I was lucky enough to have a direct conversation with Chris. This entire video is so genuinely informative that it would take someone months to gather this knowledge by themselves. Thank you so much Hugo and Chris.

[samyam]

recently bought his course! he's amazing thanks for this video!

[prozzergames]

I don't know how did 52 minutes finished so quickly, it was like a fun smooth movie. Really great and informative video, thanks Code Monkey for this collab 💝. I am looking forward to these Collab videos, as courses are just too expensive for me to buy even after discounts.

[dcaveman]

You are putting out really valuable stuff on the internet. Thanks for all the work you do monkey :)

[hamzahgamedev]

Following Chris techniques has led my game Sky Harvest to bag front page of steam for a whole week which led to an exclusive IGN Interview. This guy realllly knows what he is doing and he is soo good at it. 🙏

[SpentAmbitionDrain]

If you realease an early access game I 100% expect regular updates. Not necesarily code, but some sort of activity on the steam page. This is not a 'weird' position. This is the deal. You get money early to finish the product, I get to participate in the process on some level.

[digital-nomad]

This guy is a treasure. Great knowledge, great personality.

[marcmustermann]

I always wondered what the G-Man does for a living... xD

[everythingcouldbesimplify]

Great having his teaching updated since most of his video was a bit old. I like his teaching because he always very positive, so I like positiviness.

[HJJallday]

Some great advice here, but the idea of making a game of a certain genre just because it is more popular seems set up to fail. It's so hard to make a game indie you have to really care for it. I know I can't make my dream game yet but I'm trying to make the most simplified version of that style and then gradually work towards making better more advanced versions in the future.

[LizardOfOz]

About puzzles and platformers. Unless you're big into these genres, chances are that you've played only the best of the best they have to offer. We're talking games that took multiple years and multiple people to develop, and even more years the developers had to spend prior studying the genre to avoid pitfalls you'd likely never know about unless you're familiar with that particular iceberg.

[alexandrucristian]

All true and good advices from Chris. I am just starting out with 3D in Blender and i want to make some maps for Assetto Corsa game. So the maps are kinda like my first games which will teach me the basics, maybe later i will make my own game, but right now, i'm not ready for that.