Foresight in 15: Life Trends 2025

Accenture’s Life Trends research offers insights into the consumer trends that will shape how people will interact with brands, organizations, governments, and systems in the coming year and beyond. Accenture Song’s Mark Curtis and Katie Burke take us through findings to provide business leaders with the insights they need to understand and respond to the changing consumer.

Reinvention requires Foresight.

0:00 Introduction
0:31 Overview of Accenture Life Trends
1:25 Methodology
2:02 Anchor Trend: The Cost of Hesitations
3:03 Trend 2: The Parent Trap
4:20 Trend 3: The Impatience Economy
5:13 Trend 4: The Dignity of Work
6:25 Trend 5: Social Rewilding
7:01 Impact of trends on business and customers
8:21 Employee experience and work dignity
9:57 Surprising findings: Cost of Hesitations
11:34 Surprising findings: The Impatience Economy
12:38 Favorite trends and hope
14:36 Closing remarks

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