TRAIL MASTER

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The trail shifts beneath you. The mind quiets. Movement takes over.

Trail Master, tested in New Mexico, with SATISFY Pro Athlete Matt Lenehan.

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I do love it, but honestly it feels too 'staged' (beyond your average ad level of course). It came across as a patchwork of cool shots that look cool, rather than an advert for trail runners. Maybe that's just me, but I would connect more with a little more realness, imperfection and mess.

It still rocks, it just feels a bit like one of those shampoo adverts with the perfect hair and perfect model and perfect lighting, but if it was an outdoors brand selling trail runners.

ponderouscobra