BMW Innovation Insights. Augmented Reality Ride.

Welcome to a special new BMW video series! Join us as we explore early-stage concepts and technologies that showcase BMW's commitment to shaping the future of mobility. Today, we visit the BMW Group's Research and Technology House in Garching to learn about the engineers’ successful integration of AR glasses in the car and the resulting potential to transform the driving experience.

In this episode, Chris meets AR expert Wolfgang, to learn more about how these advanced glasses can enhance both driver and passenger experiences.

What You'll Learn in This Episode:
0:00 BMW Innovation Sites
0:52 Relevance of AR Glasses in the car
1:40 BMW Group’s progress on AR Glasses
2:25 Hands-on Demonstration

Expert: Wolfgang Haberl
Field: Research User Interface

For a closer look at BMW’s augmented reality glasses application and more details on how AR technology, check out this link:

#BMW

BMW iX2 xDrive30:
Mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 17.7 – 17.6 kWh/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A

[Violet_Tucker]

As always very beautiful and engaging, top class🥑🥑🥑

[evpxmig]

They always bring top tier technology to their cars love it, can't wait to get such technology in the cars, even if it takes some years to get there ❤❤❤❤❤❤

[mrmusic]

Chris Brown is the reasone I watch these!

[avigator]

The glasses used by BMW are the XREAL. A Chinese product, which anybody can order online.

[namromeo]

more interesting question: what will the driver see, if they would also have the glasses?

[avigator]

Wolfgang Haberl is so pale. He seems to spend his whole time in his “playground”. (0:53) 😎

[rdramos]

Oh look another monthly subscription service product. Add that to my subscription so I can use it, as well as my remote start, heated seats, Android Auto/Apple Car Play, this month please.

[warcaine]

Stop making ugly modern cars please, next big step in the car industry is old car models made anew with better interiours and tech. Hop on the train BMW please

[RumaAhsan-wx]

Jackson Daniel Johnson Larry Hernandez Cynthia

[LindaAnderson-gz]

Miller Angela Young Amy Garcia Deborah

[ItsSuman]

a Feature nobody wanted...and this "innovation" cost will come out from customer pocket