What Is Digital PR? | Digital PR strategy | Building brand awareness online

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Stand Out Online: Digital PR for Small Businesses

Looking to grow brand awareness, reach new audiences and drive real ROI without a huge marketing budget? Then it’s time to leverage the power of digital PR! 🚀

In this video, we explain:

✅ What exactly is digital public relations? An overview
✅ Why digital PR should be part of your small business strategy
✅ Effective digital PR tactics any company can utilise
✅ A discussion on earned media and influencer campaigns
✅ The importance of social media engagement
✅ Online reputation management
✅ Hosting events, and more !

Growing your reputation and authority online opens doors, wins loyal fans and directly generates sales. I walk through hands-on organic strategies like promoting high-value blog content, getting press mentions, connecting with online journalists and building influencer partnerships.

It's easier than ever for small companies to look like much bigger brands through strategic digital PR moves – let’s get you started!

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The digital landscape provides immense opportunity for brands to control their narratives, showcase expertise, foster community, and build meaningful relationships through content and engagement. Digital PR leverages online platforms and multimedia to shape public perception.

Unlike advertising where you pay to increase visibility, digital PR earns attention organically. Strategies include content creation, social media, leveraging influencers, reviews and word-of-mouth, optimising for search visibility, multimedia assets for the press, crisis mitigation and more.

Why Invest in Digital PR?

Cost-Effective Brand Building - Owned online platforms put messaging directly in consumers hands for a fraction of traditional media buys.

Consumer Trust & Loyalty - Thought leadership content shows expertise.

Control Your Narrative - Get ahead of PR issues, amplify achievements and launch initiatives on your terms through owned and earned channels.

Wider Reach - Digital content on social networks and influencer partnerships achieve better engagement.

Competitive Edge - Continuous content output keeps your brand culturally relevant. Encourage UGC and reviews to outrank competitors.

Measurability provides performance insight to optimize efforts over time for maximum ROI. Monitor web traffic, backlinks, social engagement, press mentions and sales.

Tactics:

Blog, video, podcast, eBooks
SEO and keywords
Pitch media outlets
Wikipedia page updates
Reviews and testimonials
Crisis monitoring

With a large majority of organisations already using digital PR, now is the time to leverage these strategies to cut through the noise and accomplish your brand goals.