Growth Hacking - the next best thing to transform digitally? | Nikolay Nikolov | DSC Europe 23

Uncovered the essence of Digital Transformation and the game-changing role of Marketing Analytics. In this talk, we demystified together growth hacking as a company-wide initiative with its potential to succeed or fail. But that's not all – we immersed ourselves in an interactive RFM model demo to decode customer insights and boost lifetime value.

This speech by Nikolay Nikolov was held on November 22nd at Data Science Conference Europe 2023 in Belgrade.

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