What Is Artificial Streaming?

What is Artificial Streaming? Although boosting your streams can be tempting, participating in artificial streaming can have negative consequences. Here's a 60-second breakdown of what artificial streaming is and how it can impact your career.

Artificial streaming – also called click fraud or streaming fraud – is when play counts are increased by various means to boost a track's popularity and, therefore, its revenue. It can be done by the artist, by fans who play music on repeat, or, increasingly, by automated bots.

The consequences of artificial streaming can be extremely serious. If a streaming service determines fraudulent activity is occurring within your music account – whether by human or bot – your songs can be taken down, and you won't be paid. That could include having your entire catalog permanently removed, with potentially damaging consequences on your career.

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