Optimise your property page | Webinar | Booking.com

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Chapters:
00:00 Introduction
00:28 Agenda
00:40 Why your property page matters
04:53 Guests show us what they look for
06:03 Introducing Property Page Score
06:22 How to use your page to increase bookings
06:32 The traveller's booking journey: five phases
07:18 The dream phase: harness the power of social media
08:23 Capture the imagination of future guests
09:08 Dreaming and planning phase: photos are key
09:40 Tell your property's story with photos
10:37 Tips for fantastic photos
11:06 How to make sure you're in people's searches through filters
11:39 Check the most popular amenities for your property type in the extranet
12:13 Booking phase: show your guests where they'll be staying
12:40 Sharing phase: reviews and replies
12:46 Remember: your page touches the whole traveller journey